The
human resource manager seeking an employee and the worker
seeking a job are often confronted and confused by a bewildering
variety of personnel-related services. Advertisements, yellow
pages, or even the names of some of these businesses fail
to indicate clearly what services are actually performed
and who is required to pay for the services. Services and
activities formally performed by one category of business
have frequently expanded to such an extent that convenient
distinctions between types are no longer possible.
Under
"Yellow Page" headings or state licensing categories/definitions,
an "employment agency" or "human resource" consultant could
easily be a firm placing blue collar workers or a firm specializing
in and placing only petroleum engineers. Given the lack
of distinction between terms in general usage, it is no
wonder applicants and employers alike are finding themselves
confused. Definition according to salary level is no longer
adequate or accurate.
Below are described the major categories
of human resource firms. It should be remembered, however,
that a contingency search firm may also have a temporary
placement office, work on retained search assignments, or
provide resume-writing services, just as other human resource
firms perform some of the functions of contingency search
firms.

Contingency placement/search
Retained search
Temporary help services
Resume services
Psychological Testing
Executive counseling out placement service
Letter writing services
Clearing houses
How can private human resource firms help employers?
Listing a job opening with aprivate placement service
Contingency
Placement/Search
Contingency placement or search means simply that the
firm receives payment if and only if the employer hires
an employee or the candidate locates an acceptable position.
A private placement service working on a contingency basis
receives a placement fee only after a job seeker and an
employer are brought together and a mutually satisfactory
employer-employee relationship is negotiated. Someone must
be hired by someone else, begin work and often must complete
a pre-agreed upon period of acceptable job performance.
Contingency search firms are frequently described as human
resource consultants, employment agencies, executive search
firms, personnel agencies, etc. Contingency placement firms
may charge the employer, the applicant, or some combination
of the two. It is for this reason that employer and applicant
alike should be certain they understand any obligation that
may be incurred. It is inherent in the free enterprise system
that either the applicant or the employer has the freedom
and the option of hiring an agent to represent them in the
employment-employee search.
Contingency placement services
are not paid a fee for the time and money their personnel
expend in unsuccessful attempts to find a job for the applicant
or a suitable employee for the employer. Sometimes either
the employer or the applicant rejects all candidates or
job opportunities developed by the placement service. In
these instances, the placement service loses money, since the applicant or the employer is not required to pay a service
fee unless a job is offered and accepted. This is the price
the placement service must pay to permit both applicants
and employers to use the professional services of the agency
without financial risk to themselves.
Retained
Search
Companies working on a retained search basis may operate
under a variety of descriptive titles, such as employment
agencies, executive search firms, management consultants,
etc. These firms are always paid by the employer, with a
portion of the payment sometimes being made before a suitable
candidate is located. Payment is not contingent upon the
actual hiring of the candidate.
Confusion sometimes arises
because "pure" management consulting firms do retained search
in conjunction with their other services. (Congress has
considered, and the American Institute of Certified Public
Accountants has imposed, important restrictions on what
kind of recruiting can be performed by accounting firms.)
Services performed by retained search companies may run
the entire gamut from recruitment of one needed person to
a complete management audit for a firm, indicating needed
organizational changes and new personnel needs which the
firm then attempts to meet.
Payment or retainer for these
services is usually agreed upon in advance, an advance payment
is usually made, and out-of-pocket expenses are usually
reimbursed in addition to the placement fee.
Temporary
Help Services
Temporary help services are actually employers who lend
their employees to other employers. The charge for this
service is based on the number of hours the employee works
at an agreed upon hourly rate. The hourly rate paid by the
employer-client exceeds the rate paid to the employee by
an amount which allows the temporary help service to assume
payroll taxes, insurance costs, administrative overhead
and profit.
Confusion with contingency placement services
occurs when the employer-client who has borrowed an employee
from a temporary help service decides that he wishes to
hire on this employee. To cover the loss inherent in losing
an employee after spending the money for recruiting, evaluation,
and training, the temporary help service will sometimes
charge the client company a conversion fee.
Resume
Services
Resume writing services assist a person needing professional
help in compiling a resume. For a fee paid by a candidate
and based on the amount of work performed, the resume service
will assemble the relevant data, organize it, and give the
candidate a substantial number of copies. There is no payment
contingent upon employment. The total cost of the service
is agreed upon in advance.
Psychological Testing
Psychological testing is perfomed by professional psychologists
who, for an agreed upon fee, administer personality, interest,
and ability in tests; and advise the client of strengths,
weaknesses, and probable areas of career success. Usually
the applicant pays for these services unless an employer
has requested the testing as an aid in evaluating the potential
of an actual employee.
Executive Counseling Out Placement Service
Executive counseling has become a controversial service
in recent years. The purpose of executive counseling is
not to obtain a position for the applicant client, but to
prepare them to make basic career decisions, and by using
tools which the executive counseling service offers, to
obtain the position they desire through their own efforts.
The cost of this service is an agreed upon fee paid in advance
by the applicant, and no part of the payment is contingent
upon the applicant obtaining a position.
To sell such a
service for a substantial sum, the executive counseling
service may imply that a desired position will be available
as a result of the counseling program. If such a position
is not obtained, a client who has paid a substantial fee
may complain. Rarely, if ever, does the executive counseling
firm definitely promise the placement in a position for
the fee received. Executive counseling services charge the
applicant a fee for work which they do, and usually no fee
is charged to an employer or applicant contingent upon placement.
Letter Writing Services
Letter writing services are applicant marketing activities
in which the letter writing service has taken an active,
rather than passive, role in the task of exploring and developing
the logical job market for the applicant. For a fee, paid
by the applicant, the letter writing service will prepare
a letter, a resume, and a list of potential employers to
whom the letter will be sent. The applicant receives the
information developed through the letter writing campaign.
If the campaign is successful, they can pursue the inquiries
which resulted from the efforts of the letter writing firm.
Some of the firms that advertise overseas employment are
actually letter writing services. While some letter writing
firms charge only for the preparation of the letters, others
charge a fee for the work done as well as a fee contingent
upon employment.
Clearinghouses
Numerous "clearinghouses" for executive, technical and administrative
personnel have been established. These firms collect information
from employers and applicants and publish all or parts of
this information in magazines or other outlets. Some charge
the applicant a nominal fee for acceptance and filing their
credentials. Some also charge the employer for access to
the collected information. Basically, these organizations
collect and distribute information.
The users of this service
pay for information they receive. They generally do not
py a fee contingent upon employment. Technical societies,
clubs, associations, and other organizations frequently
operate some form of employment services or information
clearinghouse, the cost of the service being paid by the
organization, the applicant, the employer, or a combination
of the three. There are many reasons why successful employers,
large and small, with or without human resource departments
use private placement firms.
Confidentiality is sometimes
of importance. A company's reputation in its community is
aided by not having to reject qualified applicants, and
a threatening air of change or impermanence is avoided,
an air which can easily permeate a department or an entire
company when it is learned that new people are being sought.
How Can Private Human Resource Services
Assist Employers?
In addition to being practiced at evaluating
candidates' qualifications, agency personnel are also experienced
at checking credentials and references. Again, the placement
firm can keep the company's name from being broadcast to
other companies, and the human resource consultant's experience
may well yield a more valuable assessment. Further, applicants
will get a more complete picture of a business to which
they apply than can possibly be conveyed by a newspaper
advertisement.
The human resource firm can present a total
picture of the company to the applicant if given enough
information by the company. In this way, qualified applicants
who might not otherwise apply will be referred. If the human
resource firm is given a complete and accurate picture of
the company, they can conduct a continuous and ongoing search.
When there are no specific needs within a company, the agency
which understands a firm's needs will still be able to refer
candidates who meet company requirements, thus offering
the company an opportunity to upgrade various positions.
The human resource service can easily become an anonymous
service extension of the corporate human resource office
if it is given a complete understanding of the firm's needs,
policies and practices. A further consideration for many
companies is cost-effectiveness. Comparing the cost of regional
or national advertising for locating a suitable candidate,
interviewing time for human resource people and department
heads, as well as travel and other interviewing expenses,
placement firms can often produce qualified candidates faster
and less expensively than other sources. A business' own
personnel are kept free of time consuming interviews and
screening of unqualified applicants.
Listing a Job Opening With A Private
Placement Service
The more a placement service knows about a job opening,
the closer it will come to sending only those applicants
who are fully qualified to fill it. Specifications should
be comprehensive but realistic, having a clear correlation
with the job to be filled. In addition, placement firms,
like employers, are covered by State and Federal statutes
and regulations regarding equal employment opportunity,
civil rights, age discrimination, etc. The placement service
cannot accept a job order that restricts employment based
on race, creed, color, religion, sex, national origin, age
or handicap, unless such a restriction is a "Bona Fide Occupational
Qualification."